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FMCG & food

Brands that earn their place on the shelf.

What we know

A new product gets a few seconds on a crowded shelf. We make them count: research that finds the gap, a name tested with real buyers, packaging that signals trust at a glance and print files built for retail.

What usually gets in the way

  • A fragmented shelf with no clear leader, so standing out is up to the pack
  • Names that clash with existing trademarks or sound like a famous brand
  • A range that looks like five different companies
  • Printers sending files back days before a listing

What we do about it

  • Category research and positioning
  • Naming with trademark screening and consumer validation
  • Identity and range architecture
  • Wrappers, labels, display boxes and cartons
  • Back of pack in every language you sell in
  • Prepress and print coordination

What these brands ask us for.

Counted from our projects in this industry.

Bringing a product to market?

Tell us what you’re launching. You’ll get a reply within one business day.