Campaigns & events
One key visual, carried across every poster, post and ticket.
One key visual, then every poster, post, ticket, email and landing page built from it.
What it is
We start with the concept and the key visual, then build the rest: posters, social, tickets, menus, emails and the landing page that turns interest into bookings. When the idea is new to the market, we plan the funnel too.
Who it’s for
For launches, openings, anniversaries and nights that have to sell out.
- Venues and restaurants with a season, an opening or a party to fill.
- Event organisers and series that need a recognisable look, edition after edition.
- Brands marking a launch, an anniversary or a collaboration.
What’s included.
Fixed scope, fixed price, written into the proposal before we start.
- Campaign concept and a funnel plan (top, middle, bottom)
- Key visual, usually in two directions with our recommendation
- Social: carousels, stories, reels and ad formats
- Print: posters, flyers, tickets, passes, menus and invitations, with bleed and QR codes
- Landing page and campaign emails
- A partner kit: every asset, named and sized, ready for partners and influencers
- Edition systems for recurring events: one frame, new content each time
Five phases, with the files to show for it.
Every project moves through the same five phases. These artefacts come from the work below.
Discover
1/5
Research before anything is drawn.
Define
2/5
Positioning, routes and the brief we design to.
Design
3/5
The system, tested on real applications.
Deliver
4/5
Files, prepress, builds and handover.
Grow
5/5
Content, ads and email on the new brand.
Timeline and investment.
Typical length: 2–3 weeks from brief to full rollout; start at least four weeks before the date.
- Brief · day 1: Goal, audience, date, ticketing, channels and partners.
- Key visual · 2–5 days: Concept and two directions. You choose one.
- Rollout · 1–2 weeks: Every asset derived from the approved key visual, print files first.
- Live · until the date: Landing page and emails live, updated as tickets sell.
A campaign or event kit: from €2,500 + VAT (Focused). A launch campaign with landing page, emails and ads creative: from €5,000 + VAT (Complete). Brand, launch campaign and website together: from €10,000 + VAT (Flagship).
In the work.
18+
PADELMANIA
PADELMANIA
2025–2026
Romania's padel pioneer, now one bold brand across three clubs.
Discover — Pre-branding research
Romanian padel competitors, Bucharest country clubs and international benchmarks, distilled into clear, actionable insights and tested in a working session with the founder.
Competitor and country-club benchmark
Define — Branded-house strategy
One master brand with endorsed clubs: Herăstrău and ParkLake on the core identity, Tunari as the premium flagship. Each stage built on the one validated before it.
Rebranding and go-to-market plan
Design — Master identity
A wide, heavy wordmark always written PADELMANIA, a custom M with the movement of a swing, and location lockups for ParkLake and Herăstrău, in deep purple and sulfur lime.
Before: PADEL MANIA, two words. After: one name, one M.
Design — Tunari sub-brand
A premium register for the membership club: serif capitals, black-brown and beige, and a PM crest marked EST. 2025, unmistakably part of the family.
Tunari lockup and crest
Deliver — Brand book and applications
Story, tone of voice, brand dictionary, logo system, palette and typography, with activation across print, merchandise, social and court-branding designs for the clubs.
The brand book: logo system, palette and merchandise
Deliver — Tunari landing page
A landing page for the new club, with hero video and gallery, built to carry the launch ads and now live on the club's own subdomain.
tunari.padelmania.ro, "Designed by FA Studios."
Grow — Launch and always-on content
A four-phase launch arc (reconnection, acknowledgement, rebrand, Tunari reveal), an email sequence and ongoing content in two visual systems: the main brand for every club, Tunari for the flagship.
Two social systems, one feed
Deliver — A website for all three clubs
Copy approved first, then design and build: one site for every club, with CMS for events, coaches and products, forms, structured data and a newsletter. Handed over with a client editing guide; launching on padelmania.ro.
The client editing guide
18+
Sous Sol
Sous Sol
2025–2026
A speakeasy built on one idea: the lab.
Discover — Reading the market
A study of two concepts under one owner, Sous Sol and The Tender Room, with local and international benchmarks and hypotheses tested one by one.
Strategy and research, March 2026
Define — Creative direction
We built the position on the bar's core value, the experimental factor, then set the moodboard, palette and type: warm lights, the red of the curtains, Marcellus.
Creative direction deck
Design — A menu to read by candlelight
Aged parchment and engraved illustrations, from the bar's heritage page to each signature drink.
The cocktail menu
Deliver — The website
soussolbar.com, shot mostly with our own photography, with bookings built in.
soussolbar.com
Grow — Audit and update
The client's feedback and our page-by-page audit became one itemised update: copy, structure, structured data, an FAQ for answer engines, alt text and consent-based analytics.
Itemised update, October 2026
Grow — Premoniții: key visual first
For a Halloween night with Saroa Luxury Events we drew two directions; the minimal gold card over the real bar won, and every asset was derived from it.
Approved KV, direction B (drawn)
Grow — A funnel, not a poster
Carousel, poster and flyer with a ticket QR at the top; a landing page that explains the concept in the middle; the ticket page at the bottom. An email sequence went to a cleaned, opted-in list.
Carousel, print, emails, landing page live 13 Oct
18+
ZENSUSHI
ZENSUSHI
2025–2026
ZENSUSHI at 17: one brand system, a campaign for every season.
Discover — Kick-off and references
A first briefing in July 2025, then a study of how the strongest sushi brands lay out their feeds, before we made a single post.
Brief and social references, July 2025
Define — Two locations, two roles
Pipera became the intimate spot, 'Your quiet sushi ritual.'; Nordului the place to be, 'Good sushi. Even better company.' Each with its own personas and content pillars.
Social strategy, August 2025
Grow — Campaigns on a rhythm
Rooftop launch emails, 'Zen on Friday' parties and a Black Friday offer for app orders, built for every placement in the feed.
Paid social, November 2025
Design — 23 Days of ZENSUSHI
An advent calendar inside the app: a sushi tree drawn inside the ensō as key visual, a polaroid for every day and a tri-fold flyer with app QR codes.
Key visual, daily templates and flyer, December 2025
Design — Seventeen years
The anniversary was planned as a sequence of moments from the brand's history: an identity concept, a PR kit with a DIY sushi set and recipe notebook, invitations and printed envelopes.
ZenAnniversary identity concept, January 2026
Define — Setting the bar
The world's best restaurant brands scored from 1 to 10, with points of parity, points of difference and takeaways. Anything above 7 became an example to follow.
Benchmark matrix
Deliver — The brand book
Story, mission and values, tone of voice on three axes, a brand dictionary, logo and location variations, palette, type, menus, uniform and takeaway packaging proposals.
Brand book, March 2026
Grow — A rooftop becomes a brand
The Nordului rooftop got its own name, identity, sales deck and lead-qualifying website. Read the ZEN ABOVE case.
ZEN ABOVE, October 2026
18+
2nite
2nite
2025–2026
Every themed night its own world, in four Romanian cities.
Discover — Inspiration board
Each theme starts with a board of references for mood, colour and type, collected per event.
Per-event reference board
Design — Hand sketch
The composition is drawn as a pencil sketch: where the figures sit, where the type goes, what the eye reads first.
Sketch, 11 May 2026
Design — Refining the key visual
The key visual is refined against the sketch, version after version: every pass is reviewed and corrects whatever drifted from the composition.
Versions refined against the sketch
Deliver — Key visual and formats
The final key visual, the RNB Summer Nites logo system and every format the campaign needs, from feed to story to ticket page.
From sketch to final key visual
18+
The Tender Room
The Tender Room
2026
A second speakeasy with its own occasion, sold before the doors open.
Discover — Hypotheses first
A shared study for both bars: market snapshot, local and international benchmarks, and four working hypotheses checked against the evidence.
Strategy and research, March 2026
Define — A different occasion
The positioning gave the room its own job: Bucharest's most refined social room for heritage spirits and guided conversation, planned invite-first, with slower calibration and controlled visibility.
Positioning statement
Deliver — Reveal it in four phases
Identity, Ritual Introduction, People and Presence, Tender Room Introduction. In week one the audience should not yet know the full room or how it works.
Pre-launch content calendar in four phases
Grow — Sell access, not a bar
Three teasers: a keyhole ('Stop looking. Start Belonging.'), a matchbook ('Strike for the signal.') and a receipt that adds up to one unforgettable night, each pointing to early access.
Keyhole, Matchbook, Receipt, April 2026
18+
Bucharest Padel Tour
Bucharest Padel Tour
2026
One tour, many clubs: an identity that ranks every stage.
Define — Proposal and benchmark
A branding and social proposal, benchmarked against Premier Padel, set the scope: identity, usage kit and a monthly content plan tied to the season.
Branding and social proposal
Design — A tiered identity
A trophy-shaped emblem and wordmark, then Gold, Platinum and Bronze badges per host club, each with versions for light and dark backgrounds.
Main identity and the three tiers
Deliver — Stage kit
For every stage: a poster in three formats, from Instagram to A3 print to a landscape TV version with QR, plus acrylic trophy artwork in two sizes.
Stage kit: posters and trophies
Grow — Season content
Launch post, weekend recaps, winners per division, an FAQ carousel and sponsor features, published on a rhythm agreed per tournament level.
Season content, on the tournament calendar
Questions.
How far ahead should we start?
Four weeks before the date is comfortable: the key visual first, the full kit next, and time left to sell. Earlier is always better for ticket sales.
Do you handle printing?
We deliver print-ready files with bleed and coordinate proofs with your printer. Print runs are quoted by the printer.
Can you work with our partners' and sponsors' logos?
Yes, within each partner's brand rules, sized so they read on a phone.
Do you run the ads too?
Yes, as a separate line. See Performance ads.
We run the same event every month. Can you make that easier?
Yes: an edition system with one frame and new content each time, so every new poster starts from a finished design.
Let’s talk about your project.
Tell us where the brand stands today and where the business is going. You’ll get a clear recommendation and a fixed price.
Prefer email? contact@fastudios.co