Email & CRM
Email that follows up when you don't have time to.
Klaviyo and Brevo flows, newsletters and sign-up forms, designed in your brand and set up with proper consent.
What it is
We set up Klaviyo or Brevo properly: sign-up forms with consent, double opt-in, welcome and post-purchase flows, and templates designed in your brand. Then we plan and send the campaigns, or train your team to.
Who it’s for
For brands with customers worth talking to twice.
- Restaurants, clubs and venues with events and offers every month.
- Online shops that need welcome, abandoned-cart and post-purchase flows.
- Teams with a list nobody has emailed in months.
What’s included.
Fixed scope, fixed price, written into the proposal before we start.
- Platform audit or setup (Klaviyo or Brevo), with domain authentication
- Sign-up forms on your site, with double opt-in and clear consent text
- Branded templates: newsletter, announcement, event, confirmation
- Automated flows: welcome, post-purchase or post-booking, win-back
- Campaign calendar and production, in Romanian and English
- Lead routing from your site forms to email and CRM, with tiered notifications
- A monthly report: sends, opens, clicks, and revenue or leads where tracked
Five phases, with the files to show for it.
Every project moves through the same five phases. These artefacts come from the work below.
Discover
1/5
Research before anything is drawn.
Define
2/5
Positioning, routes and the brief we design to.
Design
3/5
The system, tested on real applications.
Deliver
4/5
Files, prepress, builds and handover.
Grow
5/5
Content, ads and email on the new brand.
Timeline and investment.
Audit · 1 week → Set up · 1–2 weeks → Run · monthly
- Audit · 1 week: Account, list health, consent records and what's been sent before.
- Set up · 1–2 weeks: Forms, double opt-in, templates and the first flows, tested end to end.
- Run · monthly: Campaign calendar, production, sends and the report.
Set-up and flows, quoted after a one-week audit. Monthly campaigns are quoted per month. Platform subscriptions are paid directly to Klaviyo or Brevo.
In the work.
18+
PADELMANIA
PADELMANIA
2025–2026
Romania's padel pioneer, now one bold brand across three clubs.
Discover — Pre-branding research
Romanian padel competitors, Bucharest country clubs and international benchmarks, distilled into clear, actionable insights and tested in a working session with the founder.
Competitor and country-club benchmark
Define — Branded-house strategy
One master brand with endorsed clubs: Herăstrău and ParkLake on the core identity, Tunari as the premium flagship. Each stage built on the one validated before it.
Rebranding and go-to-market plan
Design — Master identity
A wide, heavy wordmark always written PADELMANIA, a custom M with the movement of a swing, and location lockups for ParkLake and Herăstrău, in deep purple and sulfur lime.
Before: PADEL MANIA, two words. After: one name, one M.
Design — Tunari sub-brand
A premium register for the membership club: serif capitals, black-brown and beige, and a PM crest marked EST. 2025, unmistakably part of the family.
Tunari lockup and crest
Deliver — Brand book and applications
Story, tone of voice, brand dictionary, logo system, palette and typography, with activation across print, merchandise, social and court-branding designs for the clubs.
The brand book: logo system, palette and merchandise
Deliver — Tunari landing page
A landing page for the new club, with hero video and gallery, built to carry the launch ads and now live on the club's own subdomain.
tunari.padelmania.ro, "Designed by FA Studios."
Grow — Launch and always-on content
A four-phase launch arc (reconnection, acknowledgement, rebrand, Tunari reveal), an email sequence and ongoing content in two visual systems: the main brand for every club, Tunari for the flagship.
Two social systems, one feed
Deliver — A website for all three clubs
Copy approved first, then design and build: one site for every club, with CMS for events, coaches and products, forms, structured data and a newsletter. Handed over with a client editing guide; launching on padelmania.ro.
The client editing guide
18+
Sous Sol
Sous Sol
2025–2026
A speakeasy built on one idea: the lab.
Discover — Reading the market
A study of two concepts under one owner, Sous Sol and The Tender Room, with local and international benchmarks and hypotheses tested one by one.
Strategy and research, March 2026
Define — Creative direction
We built the position on the bar's core value, the experimental factor, then set the moodboard, palette and type: warm lights, the red of the curtains, Marcellus.
Creative direction deck
Design — A menu to read by candlelight
Aged parchment and engraved illustrations, from the bar's heritage page to each signature drink.
The cocktail menu
Deliver — The website
soussolbar.com, shot mostly with our own photography, with bookings built in.
soussolbar.com
Grow — Audit and update
The client's feedback and our page-by-page audit became one itemised update: copy, structure, structured data, an FAQ for answer engines, alt text and consent-based analytics.
Itemised update, October 2026
Grow — Premoniții: key visual first
For a Halloween night with Saroa Luxury Events we drew two directions; the minimal gold card over the real bar won, and every asset was derived from it.
Approved KV, direction B (drawn)
Grow — A funnel, not a poster
Carousel, poster and flyer with a ticket QR at the top; a landing page that explains the concept in the middle; the ticket page at the bottom. An email sequence went to a cleaned, opted-in list.
Carousel, print, emails, landing page live 13 Oct
18+
ZENSUSHI
ZENSUSHI
2025–2026
ZENSUSHI at 17: one brand system, a campaign for every season.
Discover — Kick-off and references
A first briefing in July 2025, then a study of how the strongest sushi brands lay out their feeds, before we made a single post.
Brief and social references, July 2025
Define — Two locations, two roles
Pipera became the intimate spot, 'Your quiet sushi ritual.'; Nordului the place to be, 'Good sushi. Even better company.' Each with its own personas and content pillars.
Social strategy, August 2025
Grow — Campaigns on a rhythm
Rooftop launch emails, 'Zen on Friday' parties and a Black Friday offer for app orders, built for every placement in the feed.
Paid social, November 2025
Design — 23 Days of ZENSUSHI
An advent calendar inside the app: a sushi tree drawn inside the ensō as key visual, a polaroid for every day and a tri-fold flyer with app QR codes.
Key visual, daily templates and flyer, December 2025
Design — Seventeen years
The anniversary was planned as a sequence of moments from the brand's history: an identity concept, a PR kit with a DIY sushi set and recipe notebook, invitations and printed envelopes.
ZenAnniversary identity concept, January 2026
Define — Setting the bar
The world's best restaurant brands scored from 1 to 10, with points of parity, points of difference and takeaways. Anything above 7 became an example to follow.
Benchmark matrix
Deliver — The brand book
Story, mission and values, tone of voice on three axes, a brand dictionary, logo and location variations, palette, type, menus, uniform and takeaway packaging proposals.
Brand book, March 2026
Grow — A rooftop becomes a brand
The Nordului rooftop got its own name, identity, sales deck and lead-qualifying website. Read the ZEN ABOVE case.
ZEN ABOVE, October 2026
18+
Perspectiva Evei
Perspectiva Evei
2025–2026
A coaching website, rebuilt as a sales system.
Discover — Under-the-hood audit
We traced the full journey, from the TikTok freebie form to checkout and the confirmation email, and listed where it broke before touching the design.
Journey map: TikTok → form → checkout → invoice
Define — Page-by-page proposal
Every page type, from the ADO course and 1:1 sessions to login and profile, scoped on its own, with the TikTok form flagged Priority 1.
Every page scoped, one priority
Design — Redesign
Modern, airy, conversion-oriented layouts with modular sections, hero composites built from Eva's own photos and new services artwork.
Hero composites, desktop and mobile
Deliver — Automations
The freebie form moved into the site, saving the contact and sending the guide automatically. Purchases passed billing data straight to invoicing, and confirmation emails carried only what they needed.
Lead capture and invoicing flows, 2025
Deliver — CMS and product visuals
Guides linked to their pages, bundles and testimonials as collections, clean offer-to-checkout flows, plus covers, mockups, OG images and email headers that make digital products feel tangible.
Guide bundle, course box, email header
Grow — What came next
In 2026 we designed the 'Cine manifestă?!' book cover in Romanian and English with an audio-edition mockup, and scoped a platform of Eva's own: cohort course, secure guide reader, audiobook player, 1:1 booking, checkout and invoicing.
Book cover RO/EN, audio edition
18+
Zestal
Zestal
2025–2026
Content that turned Zestal's audience into attention, every month.
Define — Discovery and content strategy
A buyer persona, content pillars and one clear idea: show the pieces in real life, from day to date, with room for the atelier's consultation experience and customers' own content.
Proposal, November 2025
Grow — Always-on production
Posts, carousels, reel covers and thumbnails every month, plus seasonal campaigns across newsletter and site: Christmas, a last-minute voucher, Valentine's Day.
Always-on feed and stories
Grow — E-shop SEO and upkeep
Missing translations, meta descriptions, robots.txt, sitemap and indexing fixes, product-feed errors, and the old name replaced with Zestal across the site.
E-shop foundations, January 2026
Grow — Monthly reports, without cosmetics
Social, ads, website and newsletter in one report, each with an interpretation and next steps. When a month did not convert, the report said so and proposed what to test next.
“Realistic, no cosmetics”
Questions.
Klaviyo or Brevo?
Klaviyo is strongest for online shops with product and order data. Brevo suits venues, services and B2B, and it's an EU company. We recommend one after the audit, and we don't move you if what you have works.
Can we email our existing customers?
It depends on how you collected the addresses. Romanian and EU law require prior consent for marketing email, with a narrow exception for existing customers. We check your consent records before the first send.
Do you write the emails?
Yes, in Romanian and English, in your brand's tone of voice.
Who owns the list?
You do. The account is in your name, and the list never leaves it.
Let’s talk about your project.
Tell us where the brand stands today and where the business is going. You’ll get a clear recommendation and a fixed price.
Prefer email? contact@fastudios.co