AI & automation
Let the busywork run itself.
Lead forms that qualify and route every enquiry, and automations that take repetitive work off your team.
What it is
We build lead forms that qualify and route every enquiry, tracking that shows what a lead is worth, and automations that connect site, email and CRM. Automation speeds up a good funnel; it can't fix a weak one.
Who it’s for
For teams drowning in enquiries, or missing the good ones.
- Enquiries arrive by phone, form, email and DM, and the good ones wait as long as the rest.
- Your sales team calls everyone, because nobody knows who's serious.
- Someone on your team copies data between tools every week.
What’s included.
Fixed scope, fixed price, written into the proposal before we start.
- Multi-step lead forms that qualify without awkward questions
- Lead scoring and routing: the best leads get a booking link, the rest a personal reply or useful resources
- Instant notifications to the right person, with the lead's source and estimated value
- Tracking: lead events and values sent to GA4 and ad platforms, with consent
- Connections between your site, email platform and CRM
- Workflow automation: templates and scripts that take repetitive reporting and asset work off your team
- Written documentation, so your team knows what runs where
Five phases, with the files to show for it.
Every project moves through the same five phases. These artefacts come from the work below.
Discover
1/5
Research before anything is drawn.
Define
2/5
Positioning, routes and the brief we design to.
Design
3/5
The system, tested on real applications.
Deliver
4/5
Files, prepress, builds and handover.
Grow
5/5
Content, ads and email on the new brand.
Timeline and investment.
Map · 1 week → Design · 1 week → Build · 1–2 weeks → Calibrate · after 30 leads
- Map · 1 week: How leads arrive today, who handles them, where they get lost.
- Design · 1 week: Questions, scoring rules, tiers and what each tier receives.
- Build · 1–2 weeks: Form, routing, notifications and tracking, tested with real test leads.
- Calibrate · after 30 leads: We look at who landed where and adjust the thresholds.
Usually part of a website or launch project. Standalone automations are quoted after a one-week mapping. Tool subscriptions are paid directly to the providers.
In the work.
18+
Perspectiva Evei
Perspectiva Evei
2025–2026
A coaching website, rebuilt as a sales system.
Discover — Under-the-hood audit
We traced the full journey, from the TikTok freebie form to checkout and the confirmation email, and listed where it broke before touching the design.
Journey map: TikTok → form → checkout → invoice
Define — Page-by-page proposal
Every page type, from the ADO course and 1:1 sessions to login and profile, scoped on its own, with the TikTok form flagged Priority 1.
Every page scoped, one priority
Design — Redesign
Modern, airy, conversion-oriented layouts with modular sections, hero composites built from Eva's own photos and new services artwork.
Hero composites, desktop and mobile
Deliver — Automations
The freebie form moved into the site, saving the contact and sending the guide automatically. Purchases passed billing data straight to invoicing, and confirmation emails carried only what they needed.
Lead capture and invoicing flows, 2025
Deliver — CMS and product visuals
Guides linked to their pages, bundles and testimonials as collections, clean offer-to-checkout flows, plus covers, mockups, OG images and email headers that make digital products feel tangible.
Guide bundle, course box, email header
Grow — What came next
In 2026 we designed the 'Cine manifestă?!' book cover in Romanian and English with an audio-edition mockup, and scoped a platform of Eva's own: cohort course, secure guide reader, audiobook player, 1:1 booking, checkout and invoicing.
Book cover RO/EN, audio edition
18+
ZEN ABOVE
ZEN ABOVE
2026
A rooftop above ZENSUSHI, now an events brand built to sell.
Discover — Meeting notes into a brief
After the first meeting we wrote the brief down: event types, capacity, the sales team who would take the calls, and one goal, qualified leads.
Brief: corporate, private parties, christenings, small weddings
Define — Two names, one recommendation
The proposal set UTAGE against ZEN ABOVE, each with its advantages and trade-offs. We recommended; the client chose ZEN ABOVE.
Proposal, 28 Sep 2026: two naming routes
Design — Identity inside the ecosystem
Successive identity studies, then the client's call: keep the ZEN ABOVE typography and let the ZENSUSHI brush ensō sign it everywhere.
Identity v3
Design — Six ways to use one room
An isometric model of the room and a kit of furniture, set for every kind of event: à la carte, buffet, cocktail, presentation, DJ party and wine tasting.
Isometric configurations, up to 60 guests
Deliver — The sales deck
A sales deck in a Japanese visual language: brush ensō, vertical kanji, polaroids, and three menu packages on a map of Japan.
Sales deck, October 2026
Deliver — A site that qualifies
zenabove.ro asks three short questions. Menu choice, guest range and date grade each lead A, B or C, and its estimated value is tracked for value-based bidding later.
Three-question form, A/B/C lead grading
Grow — Measured from day one
Analytics load only after consent, with custom events from the first form question to click-to-call. A seasonal Christmas page carries its own form.
Consent-first tracking, Christmas page
18+
2nite
2nite
2025–2026
Every themed night its own world, in four Romanian cities.
Discover — Inspiration board
Each theme starts with a board of references for mood, colour and type, collected per event.
Per-event reference board
Design — Hand sketch
The composition is drawn as a pencil sketch: where the figures sit, where the type goes, what the eye reads first.
Sketch, 11 May 2026
Design — Refining the key visual
The key visual is refined against the sketch, version after version: every pass is reviewed and corrects whatever drifted from the composition.
Versions refined against the sketch
Deliver — Key visual and formats
The final key visual, the RNB Summer Nites logo system and every format the campaign needs, from feed to story to ticket page.
From sketch to final key visual
Questions.
Is this about chatbots?
Rarely. Most of the value sits in quieter places: forms that ask the right questions, leads that reach the right person in minutes, and reports nobody has to build by hand.
Does the form store personal data?
Only where it needs to, and only in tools your privacy policy names. The ZEN ABOVE form, for example, sends each enquiry by email and stores nothing on the site.
What tools do you use?
Whatever fits your stack: Webflow and Shopify forms, Google Tag Manager and GA4, Klaviyo, Brevo, Make, and custom code when a tool would be overkill.
Can it work with the CRM we already have?
Usually, yes. We map what you use first and connect to it, rather than moving you to a new tool.
Let’s talk about your project.
Tell us where the brand stands today and where the business is going. You’ll get a clear recommendation and a fixed price.
Prefer email? contact@fastudios.co