Brand identity & rebranding
One brand, on every surface it touches.
An identity system built for every touchpoint, with a brand book your team, printers and partners can follow.
What it is
We design identity systems, not just logos: the mark, the colour, the type, the sub-brands and the rules that hold them together. Then we write it all into a brand book that keeps every designer, printer and agency on the same page.
Who it’s for
For brands that have outgrown their look.
- You've added locations, products or services, and each one looks a little different.
- Your logo was made for the company you were five years ago.
- You're about to raise, launch or sign bigger clients, and the brand doesn't look the part yet.
- You have a logo but no rules, so every supplier improvises.
What’s included.
Fixed scope, fixed price, written into the proposal before we start.
- Brand audit (for rebrands): what to keep, what to fix, what to drop
- Creative direction: references, moodboard and two visual directions with our recommendation
- Logo system: wordmark, symbol and lockups for every format and background
- Colour palette with accessible contrast pairs, typography and hierarchy
- Graphic elements, photography direction and tone of voice
- Brand architecture for sub-brands, locations or product lines
- Applications: social, print, signage, merch, app icons, wherever the brand lives
- Brand book (PDF) and the full export kit: SVG, PDF, PNG and editable source files
Five phases, with the files to show for it.
Every project moves through the same five phases. These artefacts come from the work below.
Discover
1/5
Research before anything is drawn.
Define
2/5
Positioning, routes and the brief we design to.
Design
3/5
The system, tested on real applications.
Deliver
4/5
Files, prepress, builds and handover.
Grow
5/5
Content, ads and email on the new brand.
Timeline and investment.
Typical length: 5–8 weeks.
- Discover · 1 week: Kick-off, an audit of what exists, research on the market and the audience.
- Direction · 1–2 weeks: Two visual directions, each with its reasoning. We recommend one; you decide.
- System · 2–3 weeks: The chosen direction becomes a full system, tested on real applications.
- Brand book · 1 week: Every rule written down, with do and don't examples your team can follow.
- Handover · day 1: Export kit, source files and a walkthrough with your team.
An identity refresh: logo refinement, colour, type and a short guide. From €2,500 + VAT (Focused). A complete brand system with a brand book. From €5,000 + VAT (Complete). A rebrand with a website, or a brand with a packaging range. From €10,000 + VAT (Flagship).
In the work.
18+
PADELMANIA
PADELMANIA
2025–2026
Romania's padel pioneer, now one bold brand across three clubs.
Discover — Pre-branding research
Romanian padel competitors, Bucharest country clubs and international benchmarks, distilled into clear, actionable insights and tested in a working session with the founder.
Competitor and country-club benchmark
Define — Branded-house strategy
One master brand with endorsed clubs: Herăstrău and ParkLake on the core identity, Tunari as the premium flagship. Each stage built on the one validated before it.
Rebranding and go-to-market plan
Design — Master identity
A wide, heavy wordmark always written PADELMANIA, a custom M with the movement of a swing, and location lockups for ParkLake and Herăstrău, in deep purple and sulfur lime.
Before: PADEL MANIA, two words. After: one name, one M.
Design — Tunari sub-brand
A premium register for the membership club: serif capitals, black-brown and beige, and a PM crest marked EST. 2025, unmistakably part of the family.
Tunari lockup and crest
Deliver — Brand book and applications
Story, tone of voice, brand dictionary, logo system, palette and typography, with activation across print, merchandise, social and court-branding designs for the clubs.
The brand book: logo system, palette and merchandise
Deliver — Tunari landing page
A landing page for the new club, with hero video and gallery, built to carry the launch ads and now live on the club's own subdomain.
tunari.padelmania.ro, "Designed by FA Studios."
Grow — Launch and always-on content
A four-phase launch arc (reconnection, acknowledgement, rebrand, Tunari reveal), an email sequence and ongoing content in two visual systems: the main brand for every club, Tunari for the flagship.
Two social systems, one feed
Deliver — A website for all three clubs
Copy approved first, then design and build: one site for every club, with CMS for events, coaches and products, forms, structured data and a newsletter. Handed over with a client editing guide; launching on padelmania.ro.
The client editing guide
18+
ISIS Grup
Nekta
2025–2026
From a range with no name to Nekta, a premium brand built to travel.
Discover — Consultancy and brief
A strategic branding and packaging proposal for an FMCG brand with international ambition, then a working session that set the practical frame: five label languages, die-cuts and the support materials the range would need.
Proposal and brief, July 2025
Discover — Preliminary research
Category dynamics from 2015 to 2025, competitor business cases from Feleacul to Nakd, the packaging rules that build trust and a claims checklist: never "no added sugar" when the recipe contains honey.
Category research, August 2025
Define — Perceptual map and two routes
We mapped the shelf on two axes, craving to health and value to premium, and found the open space between them. It became two routes: upper-mainstream "natural & energising" and premium "Mediterranean heritage".
Five clusters, one open space
Define — Naming strategy
Candidates across both routes, from ALVEA and MELIGO to NEKTA and EVIA, each with a rationale and a collision check on Google and in the OSIM/EUIPO registers for Nice classes 29, 30 and 31.
Names cleared against OSIM and EUIPO
Define — Naming validation
Qualitative interviews in two stages, in Romania and on an international campus in Amsterdam. The client confirmed the premium route between stages. NEKTA won the final stage with 60% of the vote; BeeVita was dropped for sounding too close to Belvita.
N=30 · NEKTA 60% in the final stage
Design — Wordmark and honey-drip device
A soft, rounded wordmark in which the K is built from a drop of honey, plus a drip device that runs across the range. The logo also ships as a dedicated kit for trademark registration.
Wordmark, honey drip, registration kit
Design — Pack system, display boxes, cartons
Two routes for every flavour, a window and a product photo; the photo route went to print. One colour per flavour, no more than three badges, back-of-pack copy in five languages, then shelf-ready display boxes and shipping cartons.
Pack system, display boxes and cartons
Deliver — Prepress and print
Every wrapper re-checked before print: dielines corrected and the EAN-13 codes enlarged and regenerated before the files went back to the printer.
Before/after prepress proof, October 2026
18+
ZEN ABOVE
ZEN ABOVE
2026
A rooftop above ZENSUSHI, now an events brand built to sell.
Discover — Meeting notes into a brief
After the first meeting we wrote the brief down: event types, capacity, the sales team who would take the calls, and one goal, qualified leads.
Brief: corporate, private parties, christenings, small weddings
Define — Two names, one recommendation
The proposal set UTAGE against ZEN ABOVE, each with its advantages and trade-offs. We recommended; the client chose ZEN ABOVE.
Proposal, 28 Sep 2026: two naming routes
Design — Identity inside the ecosystem
Successive identity studies, then the client's call: keep the ZEN ABOVE typography and let the ZENSUSHI brush ensō sign it everywhere.
Identity v3
Design — Six ways to use one room
An isometric model of the room and a kit of furniture, set for every kind of event: à la carte, buffet, cocktail, presentation, DJ party and wine tasting.
Isometric configurations, up to 60 guests
Deliver — The sales deck
A sales deck in a Japanese visual language: brush ensō, vertical kanji, polaroids, and three menu packages on a map of Japan.
Sales deck, October 2026
Deliver — A site that qualifies
zenabove.ro asks three short questions. Menu choice, guest range and date grade each lead A, B or C, and its estimated value is tracked for value-based bidding later.
Three-question form, A/B/C lead grading
Grow — Measured from day one
Analytics load only after consent, with custom events from the first form question to click-to-call. A seasonal Christmas page carries its own form.
Consent-first tracking, Christmas page
18+
AIS Grup
AIS Grup
2024–2026
One crest, nine divisions: AIS Grup now speaks as one group.
Discover — Mapping the group
We mapped every division, from clinics and laboratories to pharmacies, distribution, production, construction and the foundation, to decide what the parent brand carries and what each branch needs.
Group structure: nine divisions
Design — The crest
A heraldic shield with a lion and the founding year, in burgundy and a gold gradient with anthracite and sea shell, set in Parnaso Display: heritage, prestige and authority in one mark.
Crest, est. 1990; burgundy, gold, anthracite, sea shell
Design — Branch system
Every branch keeps the crest and changes only its icon and colour, from the Rod of Asclepius for pharmacies to a tooth for dentistry, each in light, colour and icon versions.
Branch system in light, colour and icon versions
Define — Brand book
The system turned into rules: palette, typography, branch icons and colours, and every print application.
The AIS Grup brand book
Deliver — Print system
Business cards, letterheads carrying the accreditation mark, presentation folders, roll-ups and pens colour-coded by branch, pharmacy envelopes, flyers and banners, tracked item by item.
One print system, colour-coded by division
Define — Hub and satellites
The web architecture puts aisgrup.ro at the centre as the corporate umbrella with a careers CMS, linked to a patient site for AIS Clinics & Hospital and a site for AIS Laboratoare, each with its own relational CMS. The sites are in build.
One ecosystem, in build
18+
Divius
Divius
2026
A pet app, rebranded around the bond, not the software.
Discover — Research and diagnosis
Local competitors such as PetFolder and TotoPet, international references such as Rover, Tractive and TrustedHousesitters, and a plain diagnosis: the identity read like a tech product.
Brand research, August 2026
Define — Tone of voice
Helpful, warm, reassuring, playful, purpose-driven: "the friend who knows what to do". The brand book turns it into do and don't examples for real messages, from a vaccine reminder to a lost-pet post.
We are / We are not
Design — A paw inside the word
A rounded lowercase wordmark in which the v is the paw pad and two toes are the dots on the i's, with a paw symbol, an app tile and a map pin built from the same parts.
Logo construction
Design — Four toes, one paw
The app's three areas, medical, services and community, each own a toe of the paw and an accent colour: sage, caramel and lavender. One system that can grow with the product.
Brand architecture
Design — Brand book v1.0
Personality, logo rules, colours with accessible contrast pairs, typography, graphic elements, photography, social, website and applications from merch to signage.
Brand book v1.0, October 2026
Deliver — Developer handoff
App icons for iOS, Android and the web, a custom "Home" tab where the paw replaces the house, and social covers checked against mobile safe zones, all as clean vectors from the master file.
The developer handoff
Deliver — Launch kit and website prototype
Launch posters, flyers for owners and for clinics, social posts and a website prototype led by the line "Everything your pet needs, in one place."
Posters, flyers, social, web
18+
Ice Lab
Ice Lab
2025–2026
Clear ice, branded on every surface it touches.
Discover — Early marks for Clear Ice Lab
An exploration board of cube icons, badges and stamps before the name was shortened to Ice Lab.
Logo exploration, July 2025
Design — A system that works in one colour
Horizontal and vertical lock-ups, a curved 'Elevate your drink' line and profile marks, ready for print, web and social.
Lock-up system, September 2025
Design — One family of bags
2.5 kg, 10 kg, cubes, XL cubes and Collins, each with its barcode and colour, prepared for print as one family.
Bag range, print file September 2025
Deliver — The box, with the manufacturer
A carton box built from a bilingual copy brief: tempering instructions, storage at −10 °C, shelf life. Inner and outer prints resolved with the manufacturer, version by version.
199×132×53 mm carton, spring 2026
Deliver — Fridges, van, print
A full-size fridge wrap and side panels, front, back and door graphics for the van, a tri-fold product flyer and business cards.
Fridge wrap, 201×73 cm
Grow — A site for professionals
icelab.ro in Romanian and English, then a full update: one clear H1, a blog index, structured data, an FAQ for answer engines and consent-based tracking.
Live in Romanian and English
Questions.
Rebrand or refresh: how do we know which we need?
If people recognise you and like you, a refresh keeps that equity and rebuilds the system around it. If the brand no longer fits what you sell or who you sell to, it's a rebrand. The audit answers this before you spend on design.
Will we lose recognition?
Not when it's done right. For ZENSUSHI we kept the original mark and built the system around it. For a sub-brand, we carry the parent's equity across, so people know where it comes from.
How many directions do we see?
Two, properly developed, each with its reasoning and our recommendation. Two strong options make a better decision than ten half-ideas.
Can you handle sub-brands, locations and product lines?
Yes. That's where a system earns its keep: a branch system for a medical group, specialty marks for a clinic, sub-brands for a padel club network.
Do we get the source files?
Yes: editable source files plus SVG, PDF and PNG exports, organised so a printer or developer finds what they need.
Who owns the identity?
You do, in full, once the project is paid.
Let’s talk about your project.
Tell us where the brand stands today and where the business is going. You’ll get a clear recommendation and a fixed price.
Prefer email? contact@fastudios.co