Performance ads
Ads that know where the leads come from.
Meta and Google campaigns on clean tracking and on-brand creative, measured on leads and sales.
What it is
Before we spend a euro, every form, booking and sale is tracked with consent. Then we build the campaigns, design the creative in your brand's look and, for new offers, a landing page that explains them.
Who it’s for
For companies ready to pay for attention, and to measure it.
- You've boosted posts and can't tell what the money bought.
- You're launching a venue, an event or a product and need people to know before the day.
- You sell a considered purchase that needs more than one touchpoint.
What’s included.
Fixed scope, fixed price, written into the proposal before we start.
- Tracking audit and setup: Google Tag Manager, GA4, Meta Pixel and Conversions API, Consent Mode v2
- Funnel plan: awareness, consideration, conversion, with the right message and page for each
- Campaign structure, audiences and budgets for Meta and Google
- Creative in every placement format, built from your brand system
- A landing page when the offer needs explaining (quoted separately)
- Monthly optimisation and a short report: spend, leads, cost per lead, next steps
Five phases, with the files to show for it.
Every project moves through the same five phases. These artefacts come from the work below.
Discover
1/5
Research before anything is drawn.
Define
2/5
Positioning, routes and the brief we design to.
Design
3/5
The system, tested on real applications.
Deliver
4/5
Files, prepress, builds and handover.
Grow
5/5
Content, ads and email on the new brand.
Timeline and investment.
Track · 1 week → Plan · 1 week → Launch · 1 week → Optimise · monthly
- Track · 1 week: Tags, events and consent checked or built, key events defined.
- Plan · 1 week: Funnel, audiences, offers and the budget split.
- Launch · 1 week: Creative produced, campaigns live, first checks after 72 hours.
- Optimise · monthly: Weekly checks, a monthly report, creative refreshed when it tires.
Set-up and monthly management, quoted after a tracking audit. Your media budget is paid directly to Meta and Google, never through us. Creative beyond the first set is quoted separately.
In the work.
18+
ZENSUSHI
ZENSUSHI
2025–2026
ZENSUSHI at 17: one brand system, a campaign for every season.
Discover — Kick-off and references
A first briefing in July 2025, then a study of how the strongest sushi brands lay out their feeds, before we made a single post.
Brief and social references, July 2025
Define — Two locations, two roles
Pipera became the intimate spot, 'Your quiet sushi ritual.'; Nordului the place to be, 'Good sushi. Even better company.' Each with its own personas and content pillars.
Social strategy, August 2025
Grow — Campaigns on a rhythm
Rooftop launch emails, 'Zen on Friday' parties and a Black Friday offer for app orders, built for every placement in the feed.
Paid social, November 2025
Design — 23 Days of ZENSUSHI
An advent calendar inside the app: a sushi tree drawn inside the ensō as key visual, a polaroid for every day and a tri-fold flyer with app QR codes.
Key visual, daily templates and flyer, December 2025
Design — Seventeen years
The anniversary was planned as a sequence of moments from the brand's history: an identity concept, a PR kit with a DIY sushi set and recipe notebook, invitations and printed envelopes.
ZenAnniversary identity concept, January 2026
Define — Setting the bar
The world's best restaurant brands scored from 1 to 10, with points of parity, points of difference and takeaways. Anything above 7 became an example to follow.
Benchmark matrix
Deliver — The brand book
Story, mission and values, tone of voice on three axes, a brand dictionary, logo and location variations, palette, type, menus, uniform and takeaway packaging proposals.
Brand book, March 2026
Grow — A rooftop becomes a brand
The Nordului rooftop got its own name, identity, sales deck and lead-qualifying website. Read the ZEN ABOVE case.
ZEN ABOVE, October 2026
18+
The Tender Room
The Tender Room
2026
A second speakeasy with its own occasion, sold before the doors open.
Discover — Hypotheses first
A shared study for both bars: market snapshot, local and international benchmarks, and four working hypotheses checked against the evidence.
Strategy and research, March 2026
Define — A different occasion
The positioning gave the room its own job: Bucharest's most refined social room for heritage spirits and guided conversation, planned invite-first, with slower calibration and controlled visibility.
Positioning statement
Deliver — Reveal it in four phases
Identity, Ritual Introduction, People and Presence, Tender Room Introduction. In week one the audience should not yet know the full room or how it works.
Pre-launch content calendar in four phases
Grow — Sell access, not a bar
Three teasers: a keyhole ('Stop looking. Start Belonging.'), a matchbook ('Strike for the signal.') and a receipt that adds up to one unforgettable night, each pointing to early access.
Keyhole, Matchbook, Receipt, April 2026
18+
Michael's Bagel
Michael's Bagel
2025–2026
A bagel shop with two crowds, and a reason to visit for each.
Define — Continuity, two audiences
A proposal built on what already worked: weekday students who grab and go, weekend brunch for the 25-plus crowd, and benchmarks from bagel shops abroad.
Social strategy proposal, November 2025
Design — A menu in five steps
Pick the bagel, the spread, the protein, the vegetables, the sauce. The same system runs on the A4 menu, the table menu, the coffee board and a light-box strip.
Menu system, September 2026
Grow — School by school
A student discount pushed with Meta ads and a scrapbook-style post for each nearby high school, with table booking built into the ads.
Student ads and school posts
Deliver — Launches and a collab
Each new product got print and posts of its own. With Sneaker Industry the brand moved onto co-branded wrapping paper, an A1 poster and a festival giveaway.
Michael's × Sneaker Industry
18+
Prodent
Prodent
2024–2025
A dental clinic's brand, consistent from the feed to the booking form.
Grow — Campaigns and social
Implant campaign banners, site pop-ups, a first cycle of posts and service ads for both cities, built inside the clinic's existing brand manual.
Implant banner, digital prosthetics ad
Deliver — Booking landing page
A custom landing page where the visit cost stays visible through the booking, with a confirmation screen and a follow-up email that offers a hygiene session.
Booking flow and confirmation
Design — Façade and new logo
Façade design proposals for the clinic front, then a refreshed logo system in horizontal, vertical and icon versions.
Façade proposal, new logo
Questions.
What budget do we need?
Enough to learn something in a month. We recommend a starting budget per channel in the proposal, based on your offer and market, and we scale only when the numbers say so.
Can you guarantee results?
No honest agency can. We guarantee the setup: clean tracking, a clear funnel, creative in your brand and a plain report on what the money did.
Why do you start with tracking?
Because without it, nobody knows which ad or page brought the lead, and budgets move on guesswork.
Do we own the ad accounts?
Yes. Ad accounts, pixels and analytics properties are in your name; we work with the access you grant.
Let’s talk about your project.
Tell us where the brand stands today and where the business is going. You’ll get a clear recommendation and a fixed price.
Prefer email? contact@fastudios.co