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2nite
Campaigns & events, Social & content, Brand identity
Every themed night its own world, in four Romanian cities.
Key visuals, animated posters and city variants for 2nite's pop-culture themed parties in four Romanian cities, plus the RNB Summer Nites logo system.
The challenge
2nite throws pop-culture themed parties and sells the tickets on its own platform. Every event needs a world of its own, in every format the feed and the ticket page use, and often in versions for several cities. The calendar never stops, so the real risk is sameness.
The insight
Start every poster from a drawing: decide the composition first, and every image after it has to respect it.
The approach
Each event starts with a board of references for mood, colour and type. Our art directors sketch the composition first: where the figures sit, where the type goes, what the eye reads first. The key visual is then refined against that sketch until it holds. From the key visual come the feed and story formats, city variants, profile images and, where it helps, an animated version for the ticket page and the venue screens.
The project
Key visuals, animated posters and city variants for 2nite's pop-culture themed parties in four Romanian cities, plus the RNB Summer Nites logo system.
What we delivered
- Event key visuals for feed and story
- City variants for Bucharest, Cluj, Iași and Brașov
- Animated posters
- RNB Summer Nites logo system
- VJ loop for a venue screen
Discover — Inspiration board
Each theme starts with a board of references for mood, colour and type, collected per event.
Per-event reference board
Design — Hand sketch
The composition is drawn as a pencil sketch: where the figures sit, where the type goes, what the eye reads first.
Sketch, 11 May 2026
Design — Refining the key visual
The key visual is refined against the sketch, version after version: every pass is reviewed and corrects whatever drifted from the composition.
Versions refined against the sketch
Deliver — Key visual and formats
The final key visual, the RNB Summer Nites logo system and every format the campaign needs, from feed to story to ticket page.
From sketch to final key visual
Results
What it added up to.
From April 2025 to September 2026, 2nite's themed nights ran on our key visuals, from rooftop day parties to Halloween editions in three cities at once. Each campaign kept a world of its own while staying recognisably 2nite, from the feed to the ticket page.
4
Romanian cities with their own campaign versions: Bucharest, Cluj, Iași and Brașov
The outcome
What the work changed.
From April 2025 to September 2026, 2nite's themed nights ran on our key visuals, from rooftop day parties to Halloween editions in three cities at once. Each campaign kept a world of its own while staying recognisably 2nite, from the feed to the ticket page.
A note from Alex
Party posters live for a few weeks, so the process has to be solid. Every key visual starts as a drawing: where the eye lands, where the type sits, what the crowd feels like. Everything after that has to respect the sketch one to one, or it doesn't ship. That is how a party brand can change its world every few weeks and still look designed, never generic.
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: art direction, key visuals, motion, logo design.
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