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Bella Salon & Exclusive Studio
Website, Brand identity
Two salons, one system, and search numbers moving the right way.
Two Webflow sites for sister beauty salons in Bucharest, built on one shared system with online booking, CMS price lists, technical SEO and monthly reporting.
The challenge
Bella Salon, in Militari since 2004, and its sister studio Exclusive share an owner but not a clientele. Their old websites were dated in look and function, and the identity the salons had built on social media did not carry over to the web. Each needed to be found on its own in search.
The insight
Share the technical base, separate everything a client or a search engine sees: one system to run, two brands to find.
The approach
Our team started with analysis and strategy, then designed both sites mobile-first and built them on one Webflow system with every service and price in the CMS, booking connected, and redirects and tracking planned from day one. The second site was built from the first and then made fully its own, in colour, voice and search presence. A technical SEO pass and monthly Google reporting keep both sites working for their owners after launch.
The project
Two Webflow sites for sister beauty salons in Bucharest, built on one shared system with online booking, CMS price lists, technical SEO and monthly reporting.
What we delivered
- Two Webflow websites on one system
- CMS for services, price tables, subscriptions, vouchers and reviews
- Online booking integration
- Bella Salon logo refresh
- Search titles, structured data, FAQs and redirects
- Monthly Google performance reports
Define — Analysis and strategy
A brief to rebuild both sites from scratch and carry the salons' social-media identity onto the web, with booking, newsletter and analytics planned in from day one.
Proposal, autumn 2025
Design — One build, two brands
Bella was designed and built first, with services and prices as CMS items. Exclusive was built from it in April 2026, then given its own colours, headlines, booking, maps and legal pages.
Burgundy and magenta, one CMS
Grow — Technical SEO pass
New titles and descriptions, BeautySalon and NailSalon structured data, FAQs written only from each page's own copy and prices, permanent redirects for the old URLs. Staged, checked on desktop and phone, then published.
14 October 2026
Grow — Monthly reporting
A monthly Google summary for each salon: search, traffic and engagement, branded versus non-branded queries, page wins and three priorities for the next month.
One report per salon, per month
Results
What it added up to.
Both sites are live and signed "Realizat de FA Studios." In the June–July 2026 reporting window, Bella Salon's search impressions and average position both improved and its non-branded clicks rose while the branded query dipped, and Exclusive's active users grew by half. The October 2026 technical pass then gave every page new search titles, FAQ schema and clean redirects for the old URLs.
+15.4%
search impressions for bella-salon.ro, 12 Jun–9 Jul 2026 vs the previous four weeks
18.3 → 16.4
Bella Salon's average Google position in the same window
+49.1%
active users on exclusivenails.ro in the same window (1,657)
The outcome
What the work changed.
Both sites are live and signed "Realizat de FA Studios." In the June–July 2026 reporting window, Bella Salon's search impressions and average position both improved and its non-branded clicks rose while the branded query dipped, and Exclusive's active users grew by half. The October 2026 technical pass then gave every page new search titles, FAQ schema and clean redirects for the old URLs.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: strategy, UX/UI, Webflow development, CMS, SEO, reporting.
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