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HORA
Packaging, Brand identity, Presentations
Flour and mălai packaging that puts Romanian origin up front.
Packaging refresh for HORA flour and mălai, a 'Produs în România' badge, product lettering and brand collateral for Galați miller Combavipor.
The challenge
Combavipor has milled flour and mălai in Galați since 1999 and sells them under the HORA brand. The starting point was the existing HORA logo and a plain kraft bag. The brief was to refresh the identity around the mark customers already know and give the products packaging that holds its own on a supermarket shelf.
The insight
Keep the logo people recognise and let origin do the selling: a 'Produs în România' heart and folk motifs on the front of the bag.
The approach
Our designers worked from the client's own assets, the HORA wordmark and a photo of the current bag. The Mălai Superior bag set the system, a yellow cornfield gradient with red script lettering, which then extended to the wheat-flour bags, with new lettering for every product name and a heart-shaped badge for Romanian origin. The same visual language carried into the brand's everyday materials, handed over as final and editable files.
The project
Packaging refresh for HORA flour and mălai, a 'Produs în România' badge, product lettering and brand collateral for Galați miller Combavipor.
What we delivered
- Mălai Superior Degerminat bag
- Făină albă superioară 000 and Făină albă de grâu 650 bags
- Script lettering for product names
- 'Produs în România' heart badge
- Tote bag, apron, desk calendar and notepad
- Business card
- Final and editable print files
Discover — Start from what exists
The client's HORA wordmark and a photo of the current kraft bag set the baseline: keep the mark, change the shelf presence.
The existing bag
Design — Packaging rounds
The Mălai Superior bag went through successive versions, a yellow cornfield gradient with red script, before the system extended to the flour bags.
Mălai Superior, from v1 to final
Design — Lettering and origin badge
Script lettering for product names and a heart-shaped 'Produs în România' badge that works on every bag.
Lettering set and badge
Deliver — Collateral and handover
Tote bag, apron, desk calendar and notepad with the HORA mark and a folk-embroidery border, then final and editable files with a font report.
Brand materials deck
Results
What it added up to.
HORA's mălai and wheat flours now share one shelf presence: the mark customers know, a script name for every product and Romanian origin on the front of every bag. The brand materials carry the same language, delivered as final and editable files in May 2025.
1999
the year Combavipor began milling in Galați, the heritage behind the HORA brand
The outcome
What the work changed.
HORA's mălai and wheat flours now share one shelf presence: the mark customers know, a script name for every product and Romanian origin on the front of every bag. The brand materials carry the same language, delivered as final and editable files in May 2025.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: packaging design, lettering, brand collateral.
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