This case study is for adults only.
It shows work for nicotine products and is intended for people aged 18 or over.
DR. N Medical
Brand strategy, Rebranding, Website, Presentations
An aesthetic clinic, audited through its patients' eyes.
A patient-perception audit, the logo update to DR. N Medical, a landing page and a conference deck for a medicine, wellness and aesthetics practice.
The challenge
DR. N Medical, then still Dr. N Clinic, combines aesthetic, regenerative and gynaecological treatments with a doctor-led personal brand, Ideology of Beauty. Two brands were speaking at once online, so before any new website the first step was to learn how patients actually perceived them.
The insight
Patients trust what they can see: the doctor, the steps of a consultation and real images, so the brand should show all three.
The approach
Our strategists began with listening, not layouts: perception interviews with patients, personas and a brand dictionary for each brand, then content pillars and a channel plan. Our designers then updated the logo from Dr. N Clinic to DR. N Medical and designed a landing page and the doctor's conference presentation in the same system, so the clinic speaks with one voice from the first click to the lecture hall.
The project
A patient-perception audit, the logo update to DR. N Medical, a landing page and a conference deck for a medicine, wellness and aesthetics practice.
What we delivered
- Digital identity audit for two brands: brand dictionary, personas, perception interviews, content pillars, channel plan
- Logo update from Dr. N Clinic to DR. N Medical, August 2024
- Landing-page design with hero video, treatment imagery and icons
- Presentation for a national medical conference
- Website architecture proposal: treatments CMS, resources, programmes
Discover — Perception audit
Short patient interviews, personas and a brand dictionary for each brand, turned into content pillars: patient Q&A, doctor-narrated procedures, team and equipment.
Audit structure (findings confidential)
Deliver — Identity, landing page, conference deck
An updated logo kit, a landing page with hero video and treatment imagery, and a deck for the doctor's talk at a national conference.
Open Graph image and deck cover
Results
What it added up to.
The clinic came out with a clear read of how patients see it, a content plan built on what earns trust, an updated identity under its new name, DR. N Medical, a landing-page design and a conference deck made to carry the brand into a scientific room. The name on the door today is the one we drew.
The outcome
What the work changed.
The clinic came out with a clear read of how patients see it, a content plan built on what earns trust, an updated identity under its new name, DR. N Medical, a landing-page design and a conference deck made to carry the brand into a scientific room. The name on the door today is the one we drew.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: brand audit, logo update, landing-page design, presentation design.
Related work.
More work in this field, then projects with the same services.
Want a project like this one?
Tell us what you’re building. You’ll hear back within one business day.
Prefer email? contact@fastudios.co