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Grantio
Brand identity, Social & content
A launch that led with a guide, not just a logo.
Identity, launch kit and a lead-magnet guide for grantio.ai, an AI copilot that helps founders find and win non-equity grants.
The challenge
Grantio is an AI copilot that helps founders find and apply for non-equity grants. Its first problem wasn't awareness of the product; it was belief that the money exists at all. The brand had to launch on LinkedIn and Facebook and start capturing founders who were ready to learn.
The insight
For a funding tool, the first thing to sell is the idea that the money is out there; the guide does that, the logo signs it.
The approach
Our designers built the identity first, a G mark and a lowercase grantio.ai wordmark in orange, chosen after testing a range of display and sans typefaces. The launch kit followed: launch post, LinkedIn banner and Facebook cover. Then our content team produced a first blog cover and a gated guide that asks founders the one question that matters, are you accessing these grants, with a magazine-style mockup and posts to promote it.
The project
Identity, launch kit and a lead-magnet guide for grantio.ai, an AI copilot that helps founders find and win non-equity grants.
What we delivered
- G mark and grantio.ai wordmark, profile pictures, brand materials
- Business-card mockups
- Launch post, LinkedIn banner, Facebook cover
- First blog cover and LinkedIn posts
- A4 lead-magnet guide with magazine mockup and promo posts
Design — Identity and type tests
A range of display and sans families tested before the final G mark and lowercase wordmark in orange.
Logo, profile pictures, business cards
Grow — Launch and lead magnet
Launch post and social covers, a first blog cover, then a gated guide with a magazine mockup and LinkedIn posts to promote it.
Guide spread mockup and LinkedIn promo
Results
What it added up to.
Grantio went from a name to a launched brand with a working content funnel: identity, launch posts, a first article and a downloadable guide promoted on LinkedIn. grantio.ai is live, and the guide gives every founder who finds it a reason to leave their email.
The outcome
What the work changed.
Grantio went from a name to a launched brand with a working content funnel: identity, launch posts, a first article and a downloadable guide promoted on LinkedIn. grantio.ai is live, and the guide gives every founder who finds it a reason to leave their email.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: brand identity, launch kit, content design, lead-magnet guide.
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