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Ice Lab
Brand identity, Packaging, Website
Clear ice, branded on every surface it touches.
Packaging, a manufacturer-ready carton box, fridge wraps, van livery and a bilingual website for Ice Lab, a clear-ice producer for bars and hotels.
The challenge
Ice Lab makes crystal-clear ice for bars, restaurants, hotels and events, frozen slowly from purified water. In a freezer, ice is ice. The brand had to look as considered as the drinks it ends up in, and stay consistent across bags, boxes, fridges, a delivery van and a site that sells to professionals in two languages.
The insight
Treat ice as an ingredient, not a commodity: if a bartender sees the brand before the cube, it has to belong on the back bar.
The approach
Our designers began with an exploration of marks for what was then called Clear Ice Lab, then built a system around the final faceted mark that works in one colour, from a business card to a fridge door. Packaging came next, product by product, followed by a carton box resolved line by line with the manufacturer in both languages. Ice Lab comes from the same owners as Sous Sol and The Tender Room, so the brand also had to sit beside the bars that pour it, on the back bar and in co-branded content.
The project
Packaging, a manufacturer-ready carton box, fridge wraps, van livery and a bilingual website for Ice Lab, a clear-ice producer for bars and hotels.
What we delivered
- Logo exploration and lock-up system
- Ice-bag packaging range
- Carton box with bilingual copy
- Fridge wraps
- Van livery
- Product flyer, business cards and banner
- icelab.ro in Romanian and English
- Website update: structure, structured data, FAQ and consent-based analytics
Discover — Early marks for Clear Ice Lab
An exploration board of cube icons, badges and stamps before the name was shortened to Ice Lab.
Logo exploration, July 2025
Design — A system that works in one colour
Horizontal and vertical lock-ups, a curved 'Elevate your drink' line and profile marks, ready for print, web and social.
Lock-up system, September 2025
Design — One family of bags
2.5 kg, 10 kg, cubes, XL cubes and Collins, each with its barcode and colour, prepared for print as one family.
Bag range, print file September 2025
Deliver — The box, with the manufacturer
A carton box built from a bilingual copy brief: tempering instructions, storage at −10 °C, shelf life. Inner and outer prints resolved with the manufacturer, version by version.
199×132×53 mm carton, spring 2026
Deliver — Fridges, van, print
A full-size fridge wrap and side panels, front, back and door graphics for the van, a tri-fold product flyer and business cards.
Fridge wrap, 201×73 cm
Grow — A site for professionals
icelab.ro in Romanian and English, then a full update: one clear H1, a blog index, structured data, an FAQ for answer engines and consent-based tracking.
Live in Romanian and English
Results
What it added up to.
icelab.ro is live in Romanian and English and signed by FA Studios. Print-ready files went out for the full bag range, the carton box, the fridge wraps and the van, and an October 2026 update gave the site one clear structure, a blog, structured data, an FAQ for answer engines and consent-based analytics.
The outcome
What the work changed.
icelab.ro is live in Romanian and English and signed by FA Studios. Print-ready files went out for the full bag range, the carton box, the fridge wraps and the van, and an October 2026 update gave the site one clear structure, a blog, structured data, an FAQ for answer engines and consent-based analytics.
A note from Alex
Ice is a product people don't look at twice, so every surface had to work harder: the bag in a bartender's hand, the fridge in a bar, the van at the door. What I like most about this project is the part nobody sees: a carton box answered line by line with the manufacturer until the inner and outer prints were exactly right. The website came last and ties it all together for the professionals who order it.
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: logo exploration and lock-up system, packaging, box, fridge and vehicle graphics, print, website.
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