This case study is for adults only.
It shows work for nicotine products and is intended for people aged 18 or over.
LOST
Brand identity, Campaigns & events, Social & content
A daytime party that travels, with boarding passes for tickets.
Identity, boarding-pass tickets, a loyalty passport and destination posters for LOST, a Bucharest daytime party where every edition is a trip.
The challenge
LOST is a Bucharest daytime party concept in which each edition turns a familiar venue into somewhere else: Tulum, a New York layover, a padel club on a summer afternoon. The identity had to hold steady across very different editions and partner venues, and give regulars a reason to come back.
The insight
If every edition is a destination, the brand is a journey: boarding passes for tickets, a passport for loyalty.
The approach
Our designers drew a master wordmark with a keyhole O and kept it fixed, then gave each destination its own palette and artwork. The travel idea runs through every object a guest touches: the ticket as a boarding pass, the menu, the passport with a page for every edition, and the collaboration key visuals that take the party to partner venues.
The project
Identity, boarding-pass tickets, a loyalty passport and destination posters for LOST, a Bucharest daytime party where every edition is a trip.
What we delivered
- LOST wordmark with keyhole O
- Light-sign artwork
- Boarding-pass tickets
- LOST Passport, designed for print
- Destination posters: Bucharest, Tulum
- A5 drinks menus and A3/A4 posters
- Collaboration key visuals with Michael's Bagel and PADELMANIA
Define — A modular concept
One master identity, a new destination per edition: same wordmark, new palette and artwork each time.
Destination system
Design — Travel objects
Tickets designed as boarding passes and a passport with a space for each edition, designed for guests to keep.
Boarding pass and passport
Grow — Collaborations
The same system stretched to partner editions: a New York layover with Michael's Bagel and a daydrink party at PADELMANIA Herăstrău, each with its own key visual and offers.
Two collaboration key visuals
Results
What it added up to.
Through spring and summer 2026 the system carried LOST from Bucharest to Tulum, a New York layover with Michael's Bagel and a daydrink party with PADELMANIA at Herăstrău. Every edition looked like a new destination and still, unmistakably, like LOST.
The outcome
What the work changed.
Through spring and summer 2026 the system carried LOST from Bucharest to Tulum, a New York layover with Michael's Bagel and a daydrink party with PADELMANIA at Herăstrău. Every edition looked like a new destination and still, unmistakably, like LOST.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: identity, print and campaign design.
Related work.
More work in this field, then projects with the same services.
Want a project like this one?
Tell us what you’re building. You’ll hear back within one business day.
Prefer email? contact@fastudios.co