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Mirare Gallery
Brand identity, Website, Campaigns & events
A quiet mark for a gallery that works with all the senses.
Logo, exhibition campaigns and an English-language website design for Mirare Gallery, a contemporary multisensory art gallery in Bucharest.
The challenge
Mirare Gallery opened as a contemporary, multisensory gallery, with a first group show at Common House Bucharest in November 2024. It needed a mark, a campaign for artists working across sculpture, painting, photography, installation and scent, and a website able to hold artists, exhibitions, events, news and a store.
The insight
A gallery brand should step back: a quiet monogram and a grain texture that frame the work instead of competing with it.
The approach
Our designers drew a stacked MIRARE / GALLERY monogram in black and white, then explored the opening show's campaign in two poster routes, one simple and one built from letters. The website design followed the gallery's brief, in English, with an open-graph image for every page, and the same system carried a second exhibition in 2025.
The project
Logo, exhibition campaigns and an English-language website design for Mirare Gallery, a contemporary multisensory art gallery in Bucharest.
What we delivered
- Stacked monogram logo in black and white, with profile versions
- Exhibition campaign: two poster routes, posters, cover, letter artworks and a leaflet with artist bios
- Website design: Artists, Exhibitions, Events, News, About, Store, Contact
- Open-graph images and artist feature visuals
- Second exhibition: flyer for print, website background and co-brand lock-ups
Define — Website brief
The gallery's brief set the structure (artists, exhibitions, events, news, about, store, contact) and an English-only site.
Site structure, English only
Design — Monogram
A stacked MIRARE / GALLERY mark in black and white, with and without text, sized for profile pictures.
Logo variants, November 2024
Design — Two poster routes
The opening show was explored as a simple route and a route built from letters, then rolled out to posters, a cover, open-graph images and a leaflet.
Route 1 simple · Route 2 letters
Deliver — Second exhibition
In 2025 the system carried Keyframes, a collaboration with a Romanian footwear brand: a flyer for print, website background, co-brand lock-ups and photographed artworks for the web.
Keyframes flyer, June 2025
Results
What it added up to.
The opening show ran from 27 to 30 November 2024 with its full campaign, and the identity carried the gallery into its second exhibition, Keyframes, in June 2025. One quiet system now frames every artist the gallery shows.
The outcome
What the work changed.
The opening show ran from 27 to 30 November 2024 with its full campaign, and the identity carried the gallery into its second exhibition, Keyframes, in June 2025. One quiet system now frames every artist the gallery shows.
A note from Alex
With a gallery, the hard part is restraint. The works are loud enough; our job was a mark that sits quietly next to them and a system that makes every artist look considered. For the first show we explored two poster routes, one simple and one built from letters, and let the gallery's name do the rest.
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: identity, exhibition campaign design, website design, print. Exhibition text and curation: Mirare Gallery.
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