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Mokaccino
Rebranding, Brand strategy, Website
Mokaccino: embroidered memories, positioned as a premium keepsake.
Brand audit, positioning and a custom Romanian Shopify theme for Mokaccino, personalised embroidered apparel, ready for its seasonal relaunch.
The challenge
Mokaccino turns a couple's photo into an embroidered outline on a hoodie. Ahead of a seasonal relaunch, it faced a crowded field of shops selling the same kind of product and competing on discounts. The brand wanted to sit on the premium side of the market, and its communication had to justify that.
The insight
Others sell a personalised hoodie; Mokaccino sells the drawing, the memory and the moment the box is opened.
The approach
Our strategists began with a brand audit: a perception matrix, a name check, international references and a hard look at the competition. The positioning that came out of it put credibility before discounts: justify the price with what the customer can check, keep the range narrow around one hero product, and relaunch ahead of the season that brings most sales. Our designers redesigned the homepage, and our web team turned it into a custom Romanian Shopify theme, benchmarked against the best stores in the category and tested on every page, at every screen width.
The project
Brand audit, positioning and a custom Romanian Shopify theme for Mokaccino, personalised embroidered apparel, ready for its seasonal relaunch.
What we delivered
- Brand audit and perception matrix
- Positioning, tone of voice and seasonal calendar
- Homepage redesign
- Custom Shopify theme in Romanian
- Product and collection cleanup
- Personalisation panel restyle
- Logo system exports, favicon and share image
- Market research and store benchmark
Discover — Brand audit
A perception matrix from affordable to pricey and from commercial to custom, a name check, international references and a look at competitors' business health.
Brand audit, 2026
Define — Positioning and plan
Credibility before discounts: justify the price with what the customer can see, keep the range narrow around one hero product and relaunch ahead of the season that brings most sales.
Working document
Design — Homepage and theme v1
Our homepage redesign became a custom store theme in Romanian, with copy corrected against real store data, the catalogue renamed and cleaned, and the personalisation panel restyled.
Live on the store, 11 October 2026
Deliver — Benchmark and theme v2
The category's best stores benchmarked, every issue across screen widths logged and fixed, then every page re-checked before sign-off.
Benchmark and full QA
Results
What it added up to.
The custom theme is on the store, ready for the seasonal relaunch, and its second version adds an exact delivery date on every product and honest notes on personalised orders. Every page was checked against the category's best stores and at every screen width, so the premium promise holds on any phone.
The outcome
What the work changed.
The custom theme is on the store, ready for the seasonal relaunch, and its second version adds an exact delivery date on every product and honest notes on personalised orders. Every page was checked against the category's best stores and at every screen width, so the premium promise holds on any phone.
A note from Alex
My first note on this project said it plainly: we want communication that conveys credibility first, and that justifies a price on the premium side of the market. That ruled out the shortcuts. No permanent crossed-out prices, no invented customer counts, no "hand-embroidered" when the pieces are stitched by machine in the workshop. What makes the price make sense is what the customer can check: the outline approved before stitching, the garment specifications, an honest delivery date.
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: brand audit, strategy, homepage design, Shopify theme, research.
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