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NOVA
Brand identity, Campaigns & events, Social & content, Presentations
Loyalty you can hold: a passport designed for NOVA's regulars.
A loyalty passport with a copper-foil cover, sticker sheets, key visual and client presentation, plus a winter logo system, for a party brand from Pitești.
The challenge
NOVA throws parties in Pitești and wanted to reward the people who keep coming back. The idea was a physical passport, sold or given with stickers, replacing the wristband for the whole season and linked to an upcoming app. It had to feel premium, read clearly, and explain six benefits without turning into a rulebook.
The insight
Make loyalty an object worth keeping: a real passport, with a sticker for every night you were there.
The approach
Our team fixed the rules before the layout: free entries included from day one, one sticker per edition, one typeface across everything, with full Romanian support. Our designers then built the object to print specification, black cover with copper hot foil, cream guilloche paper with unique numbering, kiss-cut sticker sheets, and presented it to the client with website mock-ups and a key visual for feed, story and web. A winter logo system followed for the season ahead.
The project
A loyalty passport with a copper-foil cover, sticker sheets, key visual and client presentation, plus a winter logo system, for a party brand from Pitești.
What we delivered
- Loyalty passport, 88 × 125 mm, designed to print specification
- Copper hot-foil cover and new NOVA crest
- Kiss-cut sticker sheets
- Key visual for post, story and web
- Website mock-ups
- Client presentation
- NOVA Iarna winter logo system
- Event posters and animated stories
Define — Brief and rules
Six benefits from the client brief, then the decisions that shape the object: free entries included from day one, one sticker per edition, one typeface with full Romanian support.
Six benefits, three rules
Design — The passport
Welcome, an ID page with a machine-readable strip, the six benefits, how it works, free-entry vouchers, sticker slots and visa pages for private parties, behind a black cover with copper foil.
Spreads and the copper-foil cover
Deliver — Stickers, key visual, deck
Kiss-cut sticker sheets, a key visual for post, story and web hero, website mock-ups, and a deck that walks the client through all of it.
Key visual, stickers and the client deck
Grow — NOVA Iarna
A winter version of the logo: a snowflake replaces the palm inside the A, tested in several shapes and two palettes before one sharp, crystal-like form was chosen.
Snowflake variants in two palettes
Results
What it added up to.
The passport is designed to print specification, foil on its own layer and cut lines on every sticker, and presented to the client with mock-ups and a key visual for every channel. The winter logo system is ready in two palettes, alongside the season's posters and animated stories.
The outcome
What the work changed.
The passport is designed to print specification, foil on its own layer and cut lines on every sticker, and presented to the client with mock-ups and a key visual for every channel. The winter logo system is ready in two palettes, alongside the season's posters and animated stories.
A note from Alex
The brief was short: premium, physical, and unmistakably NOVA. The six benefits came straight from my notes: community, free parties, knowing first, fast line, a cover for the app, private parties. The work was in the details nobody sees until they hold it: foil on its own layer, cut lines on the stickers, and one typeface that handles Romanian properly.
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: concept, print design, key visual, presentation.
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