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one2fit
Brand strategy, Brand identity
A private-gym brand, from concept to trademark-ready identity.
Branding for one2fit, private fitness studios open 24/7 in Bucharest: positioning, verbal identity, logo system, brand book and trademark-ready logo kit.
The challenge
one2fit presents itself as Romania's first private gyms available 24/7: one to three people per session, digital access and two rooms, Energy and Zen. A new concept needed a name system, a voice and a look that felt premium without feeling exclusive.
The insight
Two rooms built on a yin-yang logic, energy and calm, gave the brand its two tones.
The approach
Our strategists set the positioning first, around privacy, round-the-clock access and inclusion. Our writers then built the verbal identity, a tone that is modern and approachable within premium, with a brand dictionary and a motto. Our designers followed with the visual system, a bold wordmark with the 2 at its centre in charcoal and warm beige, and closed with a brand book and the files for every location and channel.
The project
Branding for one2fit, private fitness studios open 24/7 in Bucharest: positioning, verbal identity, logo system, brand book and trademark-ready logo kit.
What we delivered
- Positioning and branding proposal
- Tone of voice, brand dictionary and motto
- Wordmark, location lockups and “2fit” token
- Colour palette and typography
- Brand book
- Logo kit for the OSIM trademark filing
Define — Positioning
A concept built around privacy, round-the-clock access and inclusion, with spaces designed to be photographed and rooms built on a yin-yang logic, Energy and Zen.
Proposal, September 2025
Define — Verbal identity
Brand story, mission, vision and values, a tone of voice that is modern, inclusive and approachable within premium, a brand dictionary and a motto.
Brand book, voice chapter
Design — Visual identity
A bold wordmark with the 2 at its centre, lockups for each location, a vertical version, an app icon and a “2fit” token, in charcoal and warm beige.
Logo system
Deliver — Brand book and trademark files
Everything from business cards to branded items and presentation layouts, then a logo kit in every colourway for the OSIM filing.
Brand book and trademark kit
Results
What it added up to.
one2fit has a complete brand: a positioning, a voice and a visual system documented in its brand book, with logo files for each location and the “2fit” token. In July 2026 we prepared the logo in every colourway for filing with OSIM, the Romanian trademark office.
The outcome
What the work changed.
one2fit has a complete brand: a positioning, a voice and a visual system documented in its brand book, with logo files for each location and the “2fit” token. In July 2026 we prepared the logo in every colourway for filing with OSIM, the Romanian trademark office.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: positioning, verbal identity, visual identity, brand book.
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