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Prodent
Rebranding, Website, Social & content, Performance ads
A dental clinic's brand, consistent from the feed to the booking form.
Campaigns, social, a booking landing page, façade design proposals and a new logo for a digital dental clinic in Câmpina and Bucharest.
The challenge
Prodent Dr. Gruia runs digital dental clinics in Câmpina and Bucharest, with a focus on implants and same-day digital prosthetics. Its brand had to work in very different places at once: a social feed, paid ads in two cities, a booking form, and the clinic's own street front.
The insight
A clinic's brand is judged in three places, the feed, the booking form and the front door, so all three have to tell the same story.
The approach
Our team started inside the client's existing brand manual and worked outward: implant campaign assets and a first cycle of social posts, service ads for both cities, then a custom landing page with a booking flow that keeps the cost visible at every step. In 2025 the work moved towards the building itself, with façade design proposals for the clinic front, and closed with a refreshed logo system.
The project
Campaigns, social, a booking landing page, façade design proposals and a new logo for a digital dental clinic in Câmpina and Bucharest.
What we delivered
- Implant campaign banners and website pop-ups
- Social content cycle
- Digital prosthetics and same-day dentistry ads for both cities
- Virtual business card
- Custom booking landing page with confirmation flow
- New website assets
- Clinic façade design proposals
- Tennis-partnership visuals
- New logo: horizontal, vertical and icon in blue, black and white
Grow — Campaigns and social
Implant campaign banners, site pop-ups, a first cycle of posts and service ads for both cities, built inside the clinic's existing brand manual.
Implant banner, digital prosthetics ad
Deliver — Booking landing page
A custom landing page where the visit cost stays visible through the booking, with a confirmation screen and a follow-up email that offers a hygiene session.
Booking flow and confirmation
Design — Façade and new logo
Façade design proposals for the clinic front, then a refreshed logo system in horizontal, vertical and icon versions.
Façade proposal, new logo
Results
What it added up to.
Between August 2024 and October 2025 Prodent's communication moved onto one consistent system, from campaigns and social to a booking page that shows the cost at every step, and closed with a refreshed logo. The façade proposals extend the same system to the street.
The outcome
What the work changed.
Between August 2024 and October 2025 Prodent's communication moved onto one consistent system, from campaigns and social to a booking page that shows the cost at every step, and closed with a refreshed logo. The façade proposals extend the same system to the street.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: campaign and social design, landing page, façade design proposals, logo refresh.
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