This case study is for adults only.
It shows work for nicotine products and is intended for people aged 18 or over.
Xplorator
Brand identity
A compass star for riders who leave no place unexplored.
Identity for a Romanian motorcycle and adventure company: a wide exploration narrowed to one X-star, applied to helmets, cards, posters and apparel.
The challenge
Xplorator sells motorcycles, side-by-sides and riding gear, and runs adventure trips and races from Voluntari and Cluj-Napoca. It needed a mark that works as hard on a helmet or a flag in the mud as on a business card.
The insight
An X that is also a four-point star: the brand's initial and a compass in one shape.
The approach
Our designers explored widely, wordmarks, marks and colourways on one board, before committing to the X-star in a green-to-yellow gradient. Then we tested it where riders actually see it: a helmet livery, apparel, a trail poster, business cards and a flag.
The project
Identity for a Romanian motorcycle and adventure company: a wide exploration narrowed to one X-star, applied to helmets, cards, posters and apparel.
What we delivered
- Logo exploration board
- Final X-star mark and wordmark, gradient and monochrome (vector set)
- Helmet livery mockup
- Business cards
- Vertical trail poster
- Apparel and flag applications
Design — Explore wide
Wordmarks, marks and colourways on one board, tested against candidate typefaces, before one shape won.
Exploration board
Deliver — Test where riders see it
Helmet livery, apparel, a vertical trail poster, business cards and a flag, all from the final gradient mark.
Helmet livery and trail poster
Results
What it added up to.
The final system is a compact X-star in green and yellow that reads at any size, delivered with monochrome versions and real-world applications ready for gear, events and print. One shape now carries the brand from a helmet to a race flag.
The outcome
What the work changed.
The final system is a compact X-star in green and yellow that reads at any size, delivered with monochrome versions and real-world applications ready for gear, events and print. One shape now carries the brand from a helmet to a race flag.
A note from Alex
Alex Codreanu
Founder and design lead
What the client said
Credits
FA Studios: brand identity and applications.
Related work.
More work in this field, then projects with the same services.
Want a project like this one?
Tell us what you’re building. You’ll hear back within one business day.
Prefer email? contact@fastudios.co