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Youni
Brand identity, Website, Presentations, Social & content
A growing family of products, unmistakably one Youni.
Sub-brand identities, landing pages, decks, print and social for Youni, an education company for students who want to study abroad.
The challenge
Youni helps Romanian students prepare for and get into universities abroad, and keeps adding products and programmes: a career assessment, a learning app, a student league, a hackathon, an incubator. Each launch needed its own name on the page and its own materials, without the brand splitting into strangers.
The insight
Every new Youni product should look like a sibling, not a stranger: same palette, same circle, same tone.
The approach
Our designers kept one visual language, purple, magenta and orange around the Youni circle, and built each sub-brand inside it. The same system then carried through landing pages and open-graph images, sales decks, print and social posts, so a student feels at home whether they meet Youni in the app, in a career test or on a hackathon poster.
The project
Sub-brand identities, landing pages, decks, print and social for Youni, an education company for students who want to study abroad.
What we delivered
- Sub-brand identities: Career Assessment, Youni League, Youni Center, Youni Learn
- 3D medals for Youni League
- Landing-page and website assets, including the study-abroad pages and open-graph images
- Youni Center app: design system and transactional emails
- Decks: Youni4Youth (EN/RO) and consultancy packages for grades 9–12
- Print: trifold flyer, roll-ups, vouchers, business cards
- Event posters, including YouniHack 2025
- Social posts and carousels: Olympiad, Bac and Hall of Fame, YouniHack 2025 and NASA Space Apps mentors
Define — One shared language
Purple, magenta and orange, and the Youni circle (Know How · The Dream · Matching · Thrive), set as the base every product inherits.
Palette and the Youni circle
Design — Sub-brands
Career Assessment (2024), Youni League with 3D medals (2024), the Youni Center app logo and Youni Learn (2025), each a variation on the same system.
The sub-brand family
Design — Pages and decks
Landing-page assets and open-graph images for the site and study-abroad sections, plus decks for Youni4Youth and the grade 9–12 consultancy packages.
Open-graph images; EN/RO decks
Grow — Social posts and a proposed scope
Posts and carousels for the Olympiad, the Bac, the Hall of Fame and YouniHack 2025, then a proposed always-on scope of static posts and educational carousels with ad variants for every placement.
Proposed monthly scope, May 2025
Results
What it added up to.
Youni's sub-brands now share one recognisable system across web pages, decks, print and social, from the app to the hackathon poster. Each new programme launches with its own name and materials, and still reads as Youni at first glance.
The outcome
What the work changed.
Youni's sub-brands now share one recognisable system across web pages, decks, print and social, from the app to the hackathon poster. Each new programme launches with its own name and materials, and still reads as Youni at first glance.
A note from Alex
I've worked alongside Youni for years, so I know how fast a new programme goes from idea to launch. The job was never one logo. It was keeping a family of products recognisable while each one found its own voice, so a student feels at home in the app, the career test or a hackathon poster.
Alex Codreanu
Founder and design lead
What the client said
FA Studios has been instrumental in helping us redefine Youni's brand identity and digital presence. Their attention to detail and deep understanding of our business needs have resulted in tangible improvements across the board. From our website to our sales funnel, their work has exceeded expectations and set us up for long-term success.
Ștefan Țăpescu
Co-Founder & CSO, Youni Choice
Credits
FA Studios: sub-brand identities, web and landing-page design, presentation, print and social design.
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